(Photo: Reuters/Robert Galbraith)
AFA Calling for One-Month Boycott of Electronics Chain and Its ‘Holiday’ Deals, ‘Holiday’ Kickoff and ‘Holiday’ Gift Guide
TUPELO, Miss. — Looking for the Christmas spirit this shopping season? It isn’t found at Radio Shack. They seem more like Ebenezer Scrooge, says the American Family Association, (AFA,www.afa.net) because Radio Shack has eliminated the words that portray the reason for the season and have degraded Christmas in their stores by making the celebration of Christ’s birth a generic, bland and unholy imposter of the true meaning of Christmas.
American Family Association is calling for a limited one-month boycott of the Radio Shack chain over the company’s censorship of the word “Christmas.”
For years, Radio Shack has refused to use the word Christmas on its website, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.
For proof, visit www.radioshack.com and type “Christmas” in the search bar. As of today, the website brings up zero results.
“Radio Shack is censoring the word Christmas, pure and simple,” said American Family Association President, Tim Wildmon. “Yet the company wants all the people who celebrate Christmas to do their shopping at its stores. Until Radio Shack proves it recognizes Christmas by using it in their newspaper, radio and television advertising or in-store signage, American Family Association will continue to promote this boycott.”
Instead, at Radio Shack, consumers will find “holiday” deals, “holiday” kickoff, “holiday” cash and a “holiday” gift guide, but they won’t find “Christmas” anywhere.
“AFA has successfully influenced almost all of the nation’s largest retailers to embrace the use of Christmas in their advertising,” Wildmon continued, “but at Radio Shack, it’s ‘Bah, Humbug!’”
Shoppers can take action to encourage Radio Shack to use “Christmas” in its advertising and signage through several steps:
SIGN: Sign the Boycott Radio Shack Pledge. AFA will regularly update Radio Shack on how many people have signed the pledge.
CALL: Follow up your signature with a phone call to the Radio Shack corporate office at (817) 415-3011, option 0. Let them know you are serious about taking your business elsewhere.
POST: On Facebook, leave a comment on Radio Shack’s Facebook page for an immediate impact that will get their attention.
CONTACT: Connect with the local Radio Shack in your area, and politely let the manager know that you won’t be shopping there this Christmas season. Ask the manager to pass your comments along to the corporate office.
American Family Association recently released its 2013 list of Naughty or Nice retailers, letting shoppers know which are “For Christmas” and which are “Against Christmas.” AFA noted nearly 60 stores who either tell shoppers to have a “Merry Christmas,” use “Christmas” on a regular basis or recognize Christmas in some other way. The list also calls out 11 retailers that may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
For more information on American Family Association, visit www.afa.net
From the desk of Alex Murashko.