Just Google Me, Baby!

More of us are Googling ourselves…and “them”


Google has got to be the biggest mixed blessing in the information age. Sure, saying “just Google it” has probably been saving brain cell overload for many people, but at what cost?Google has grown into some mysterious bank of information gathering and dispensing, partly because its blazed its own territory. 

This from AP:

Study: More Americans Use Google to Dig Up Information on People

NEW YORK — More Americans are Googling themselves — and many are checking out their friends, co-workers and romantic interests, too.

In a report Sunday, the Pew Internet and American Life Project said 47 percent of U.S. adult Internet users have looked for information about themselves through Google or another search engine.

That is more than twice the 22 percent of users who did in 2002, but Pew senior research specialist Mary Madden was surprised the growth wasn’t higher.

“Yes it’s doubled, but it’s still the case that there’s a big chunk of Internet users who have never done this simple act of plugging their name with search engines,” she said. “Certainly awareness has increased, but I don’t know it’s necessarily kept pace with the amount of content we post about ourselves or what others post about us.”

About 60 percent of Internet users said they aren’t worried about the extent of information about themselves online, despite increasing concern over how that data can be used.

Americans under 50 and those with more education and income were more likely to self-Google — in some cases because their jobs demand a certain online persona…


2 thoughts on “Just Google Me, Baby!

  1. Yes, it is true – and being Googled means more than ever that you need to have a strong personal brand online. That way, when they find you, they find the real you – the person and persona you want found. There is simply too much information out there (and too many other people with a similiar name) to leave it to chance.

    The jungle that is personal name search has begun to clear up – and will continue to develop and evolve as the numbers in the Pew study cited continue to increase. Be aware, and be ready – you will be Googled!

  2. Pingback: Seven Wonders of the Search World - Part 1 « Personalbrandsonline.com

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