Lowe’s Calls Family Trees Snafu ‘Proofing Breakdown’

Scrooge Alert Level Lowered: Family Trees Really are Christmas Trees in Lowe’s Holiday Catalog

Not sure how Lowe’s can blame a “proofing” error for calling Christmas trees “Family Trees” in its Holiday Catalog, but apparently most are buying the excuse hook, line, and sinker.

The American Family Association politely accepted Lowe’s apology and sent out this email:

Following a phone call to AFA Director of Special Projects Randy Sharp this morning, Lowe’s sent the following correspondence from Chris Ahearn, Vice President, Public Relations for Lowe’s.

Randy, Thanks for taking my call this morning. Let me reiterate my apology that we had an advertising error that created a stir. Here’s a statement that we’d appreciate your posting on your web site, if possible:Lowe’s has contacted the AFA and assures us that it is proudly committed to selling Christmas trees this year, as it has done for more than 60 years. The company apologized for the confusion created in its 2007 holiday catalog when it headlined the page of Christmas trees “family trees.” The error was not caught before the publication was distributed, and Lowe’s says it is disappointed in the breakdown in its proofing process.Lowe’s assures us that they refer to trees as Christmas trees in this season’s television and magazine ads and in its advertising flyers. The company says it is redoubling its efforts to proof its catalogs in the future to prevent this issue from recurring.

We appreciate Lowe’s for listening to its customers and responding appropriately to our concerns.

I bet a Family Turkey Dinner that someone was trying to be holiday PC at Lowe’s with full editorial approval, and would have gotten away with it had it not been for organizations such as the AFA.

Proofing? Yeah…..riiiii-ght!


Related: Christmas Lost in a Forest of ‘Family Trees’ at Lowe’s


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