Christmas Lost in a Forest of ‘Family Trees’ at Lowe’s

Scrooge Alert

This from American Family Association:

In an effort to avoid the use of the term “Christmas tree,” Lowe’s has renamed their Christmas trees and are now calling them “Family trees.”

In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe’s advertises hundreds of gift items, including scores of “Family trees.” In fact, the word “Christmas” only appears two times in the entire holiday catalog. The ads mentioning “Christmas cover only 12 square inches of the 5236 square inches available.

Lowe’s even has one of their Family trees turned upside down on a stand. We are not sure what the significance of that is.

Lowe’s evidently did not want to offend any non-Christians, therefore they replaced “Christmas tree” with “Family tree.” Of course, if Christians are offended that is evidently ok.

An on-line search of Lowe’s does reference some “Christmas” items. In fact, a word search of their Web site gives the exact same number 174 of the word “Christmas” as it does the word “holiday.” Most of the items mentioning Christmas appear to use the promotional line given by the manufacturer.

Their Holiday 2007 catalog features scores of products, including lights, wreaths, trees, and yard decorations. Most people would associate these items with Christmas, but not Lowe’s! Except for two obscure references, they refer to everything in their catalog as “holiday.”

Click here to see the front cover of the catalog and a page featuring their “Family trees” catalog ad.

_______________ 

Get your ScroogeReport T-shirts, coffee mugs, and more – visit CafePress now!

TheScroogeReport.com

One thought on “Christmas Lost in a Forest of ‘Family Trees’ at Lowe’s

  1. Pingback: Lowe’s Calls Family Trees Snafu ‘Proofing Breakdown’ « TheScroogeReport

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s